July 14, 2003AffordanceOver at the always-excellent wormhog.com, there's a collection of marketing phrases culled, presumably, by the author's quality time among one of San Francisco's most famous software houses. My favorite is the Bad Marketing Word of the Day: Affordance. I don't know about you, but I just got a creepy chill up my spine saying "affordance." Posted by douglas at July 14, 2003 04:26 PM | TrackBack |